Oakland County Republican Party

Resources for Candidates & Committees

Three tools OCRP built to help Republican candidates, county parties and district committees reach voters, grow their lists and train their people.

All three are free to use
TOOL 1

GOP Voter Center

An online voter guide you run.

A voter guide site you control: sections you name, and candidate cards with photos, websites and social links, in your colors with your logo.

Sign up Learn more
TOOL 2

Action Center

Petitions, surveys, events.

Petitions, surveys, event registration, coalitions and volunteer shifts. Every one of them captures a real contact you can move into your activation funnel.

Sign up Learn more
TOOL 3

Training Center

Closing the training gap.

Eleven self-paced courses for candidates, staff and volunteers, built by experts from two decades of training materials.

Sign up Learn more
Why we built them

Three problems we set out to solve

1. Voters can't easily find endorsed candidates

Two weeks out, people ask who's on their ballot. The answer is usually a PDF buried in a Facebook post, or nonstop phone calls to the county party.

2. List-building is inconsistent

Petitions on clipboards. Event sign-ups on legal pads. Volunteer names in somebody's phone. None of it ends up anywhere you can actually use it.

3. Training gap and opportunity cost

First-time candidates learn fundraising and media by getting it wrong in public. Precinct delegates are handed a role and no instructions.

Tool 1: GOP Voter Center

Your candidate slate, live in minutes

Build a voter guide your community can actually find, and update it yourself from any browser.

  • 1
    Sections you controlStatewide Races, State Senate, County Courts, School Boards. Add as many as you want, in any order.
  • 2
    Candidate cardsPhoto, office, campaign website, and an icon for every social account. Leave a field blank and it simply doesn't show.
  • 3
    Your brandingYour logo, four colors and two fonts, all set with a picker. No code and no designer required.
  • 4
    Email capture built inA sign-up box at the top of your guide. Those addresses are yours. Download them any time.

Also included

  • Polling place and absentee ballot links
  • A "support us" panel with your donate, membership and volunteer links
  • Works on a phone, and prints cleanly as an election-day handout
  • Looks right when shared to Facebook
  • QR code generator
Oakland County's 2026 Candidate Slate voter guide, showing statewide candidate cards
See it live: Oakland County's 2026 Candidate Slate at OaklandGOPSlate.org

One guide. Two front doors.

You maintain one list of candidates and get two versions of the guide.

gopvoter.center/[yourcounty]

The party version

  • Your county party logo at the top
  • Donate and Get Involved buttons
  • Support panel with your fundraising links
  • Unapologetically Republican
localvoter.center/[yourcounty]

The neutral version

  • No logo, no party branding
  • No donate button, no fundraising
  • Reads as a plain community voter guide
  • Same candidates, same information

Send the party link to your members and donors. Send the neutral link to places where a party link would be counterproductive, like community Facebook groups, church bulletins and the library.

A note on campaign finance compliance: no federal candidates

Federal law limits what non-federal money can pay for when a communication promotes a clearly identified candidate for federal office. To our knowledge, every county party in the state that has only a state-regulated account is subject to the same restriction.

OCRP has a detailed memo on this for anyone interested. Request a copy.

Set up your voter guide See Oakland's guide
Tool 2: Action Center

Five ways to turn supporters into a list

1Petitions

Put a petition online and collect signatures with name, email, phone and ZIP.

2Surveys

Multiple choice and open-text questions. Find out what your voters actually care about.

3Events

A registration page for your Lincoln Day Dinner, training night or candidate forum.

4Coalitions

Women, Veterans, Young Republicans, Business. Let supporters tell you which group they belong to.

5Volunteer shifts

Door knocking, phone banks, poll challenging, with dated shifts people claim themselves.

Petition thank-you screen with a Become a Member button
The moment someone signs, they see your ask: here, a membership pitch.

The activation funnel: turn online interest into action

  • 1
    They take the actionSomeone signs your petition, RSVPs to your phone bank, or joins a coalition.
  • 2
    You ask before they leave the pageThe instant they submit, they see your ask: become a member, chip in, or volunteer. One click and they're on your donation form.
  • 3
    You keep them either wayWhether they gave or not, their name, email, cell and ZIP are already in your export.

You set this for each action

  • The thank-you message they see
  • What the button says
  • Where it sends them: membership, donate or volunteer
  • Or skip the screen and drop them straight onto the form

Then the follow-up starts

Within 24 hoursA thank-you message for signing up.
That weekA volunteer opportunity near them, with real shifts to claim.
OngoingYour events, your fundraising asks, and the next petition.

The Action Center captures the contact and hands you the export. You send the follow-up emails from whatever email tool you already use.

Oakland County Action Center home page listing active petitions
What a voter sees: your Action Center home page, in your branding.
A petition page with the Add Your Signature form
A petition page: your argument on the left, the signature form on the right.
Facebook link preview for a petition, with a large share image
Built for social media: every action shares with a full-size preview image.
Action Center admin screen for creating an event
Behind the scenes: create an event, petition or survey in one form, and download all contacts any time.
Set up your Action Center Visit the Action Center
Tool 3: Training Center

A real academy, already built

Self-paced courses that let candidates, staff, volunteers and precinct delegates learn the job before they're doing it in public.

11Courses
73Modules
234Lessons
219Flashcards

What's in the catalog

Candidate TrainingRunning for Office 101 · Fundraising Fundamentals · Message Development & Framing · Comprehensive Candidate Training
CommunicationsHandling Media Interviews & Press Relations · Crisis Communications & Rapid Response
Digital StrategySocial Media for GOP Organizations · Building Your Online Presence · Email Marketing & List Building
Political OperationsPolitical Research Using FOIA Requests · Michigan State Government & Legislative Process
Training Center personal dashboard showing course progress and certifications
Each person's dashboard: progress, certifications and recent activity.
Inside a Training Center course showing modules and certification exam
Inside a course: modules, a glossary, and the certification exam.
Start training
Get started

Set up your voter guide today

1. Sign upGo to gopvoter.center/signup. Enter your organization name and email, and pick a password.
2. We approve itWe review every request by hand to make sure it's aligned with our party.
3. Build itAdd your sections and candidates, pick your colors and publish. It takes less than an hour.
Voter Center sign-up Action Center sign-up Training Center sign-up

Strong county parties and district committees raise the tide for everyone. OCRP is proud to do our part.
Questions? Contact Brian Szmytke, Senior Advisor & Finance Chair, at brianszmytke@gmail.com.

Paid for with regulated funds by the Oakland County Republican Party
42611 Woodward Ave, Bloomfield Hills, MI 48304
Not authorized by any candidate or candidate committee